In an internet marketplace that is littered with affiliate links, pre-launches, voicemail broadcasting and text spam, the typical 'would-be' entrepreneur is bombarded with opportunities by simply logging into Facebook, his/her email or merely picking up his/her cell phone.
I would submit to you that, although these methods may be effective in exposing a prospect to a particular program, it has little impact in showcasing the biggest feature of any business vehicle: YOU.
This blog series will address the Do's & Don'ts of Attraction Marketing.
Do: Provide content. Content covers a variety of avenues, but it addresses the core attraction marketing: establishing credibility. The one thing that you are an expert on, is your experience. Even once you achieve a 7-figure income, people will still only desire to know how you survived when you were broke, unemployed and had zero dollars to your name. Never underestimate the value of sharing your mistakes. Doing so, shows your humility and that you are more concerned with helping others, than you are what your detractors' opinions are of you. Haters and success are siblings and they are inseparable. Just do you.
Don't: Allow your content to contain any affiliate or signup links. Now let me be specific. I am not 'anti-capture page'. Capture pages are wonderful. What I am talking about is a link that is designed for signup or enrollment. No one buys anything, before they do their research............pardon me, no one (that has a business mindset). Besides, an email address, in the long and short term, is worth far more than a commission payout. Why? A commission payout is tied to a one time purchase or enrollment. An email address can be marketed to, for life.
Stay tuned........................for Part 2 soon cometh.
Dr.W.D.
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