These business owners have, traditionally, developed a higher comfort level with tangible marketing: telemarketing, newspapers ads, mailbox flyers, billboards, etc.
However, as of late there has been a convergence between offline and online marketing. This alignment, is due primarily, to technological advancements that have occurred, over time.
Believe it or not, there are still folks, in this day and age, that believe that Facebook, Twitter, and the like, are merely government tools that are being utilized to control the minds of and monitor the masses.
Regardless of how unusual their thought processes may seem, they are a viable customer base. They do business online, but are simply apprehensive about social networking. But they still have money to spend.
These people cannot be reached by tweeting, inboxing or skyping. However, they will do one thing, for certain.
Baby boomers will answer their phones.
The baby boomers, those born between 1946 and 1964, still command the lion's share of wealth on the planet.........and you are not reaching them.
They are curious about technology, but have not found a path of instruction.
Additionally, because they are baby boomers, the manner in which they are subsequently instructed is equally as important.
Another common medium of engagement for baby boomers, once again, is right underneath our noses.
Baby boomers love watching movies.
They will watch videos.
Because of a high comfort level with movies, You Tube is a successful medium with baby boomers.
Baby boomers will also check their email.
If you ever encounter an email address with an AOL domain, it probably belongs to a baby boomer. Some of them are still paying a monthly subscription, because of their comfort with AOL, instead of getting a free Gmail, Yahoo! or Hotmail account. Humans are creatures of habit........never forget that.
I am now concluding with this recommendation. To leverage both the online and offline population, you will need the following:
- A voicemail broadcaster.
- An email autoresponder.
- Video email software.
You can have all of these tools working 24/7 and simultaneously quadruple and resurrect your list with people that HAVE MONEY and are eager to learn about technology.
I will give you 2 links to get what I've spent over $3000 for.
You can have it all.............for pennies on the dollar.
Online Cashflow (click here) - This link is for those who simply want to rapidly grow their list online.
Offline Cashflow (click here) - This link is for those who want both online and offline (Baby Boomers!) cashflow growth!
I will also have some exclusive video for all partners from Dr. Wick Daddy himself. (Never before seen footage.)
God bless!
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